Lime Crime is a privately held cosmetics company with panache and style. Its name is being touted among legends in the industry. What has sparked this sensational company growth? I decided to discover the answers to the company’s success by going to the source of their initial marketing, eBay. Doe Deere began selling this oddly named line of make-up on eBay in 2008 and Deere, the company head, and the business have never looked back.
Once you are connected with eBay, there is a multitude of products by Lime Crime to examine. I was interested in the quality of advertising materials used and found the composition and color in the ad photos to be enticing. This is just what you want from eBay advertising. It was not the poorly photographed and badly written ad copy eBay buyers have come to expect. What it was, was professionally sourced photos and color composition of a major player in the cosmetics line. The prices seemed to be in line with other designer cosmetics prices.
One small but perhaps consequential item I noticed was an omission or an intentional omission of a small but distinguishable flaw on the face of the lipstick model for Lime Crime. On the right of the model’s face was a beauty mark or a blemish; something very easy to airbrush out, but on second thought, I realized that the company was appealing to the customer base, and wanted to portray a less than perfect image of a professional model. This appeal was for the many young women who lack perfect faces but want to be in vogue or in the case of this company want to be “edgy.”
From this examination of the product and the company, they seem to have discovered their target audience, called unicorns and have succeeded with their marketing endeavors. Lime Crime remains extremely popular with makeup retailers like BeautyBay and their Love-Makeup.co.uk page. The company is fueling this reactionary trend with young women that is popular in the American culture today. What is obvious from an examination of the product on eBay is that all details of the company’s model for success have worked beautifully.
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Mike Baur is an entrepreneur and a professional banker whose profession in banking came to a halt in 2014 when he chose to dive into entrepreneurship. This seems the best decision he ever made and he is happy to have chosen to work with upcoming entrepreneurs to shape their futures and hopes. Mike Baur runs the Swiss Startup Factory, which he founded in 2014 immediately after leaving the Swiss private banking sector.
The company has been offering young and talented startups a platform where they can nurture their ideas and learn on the best practices for the attainment of success. It is an incubation center that offers three months incubation that is overseen and directed by experienced professionals in the business world. The Swiss Startup Factory has been offering two intakes each year and to this point, they have supported more than 20 startups. To get a clearer picture of how Mike Baur’s idea is helping to steer startups, below are some of the things entrepreneurs are able to access when they join the Swiss Startup Factory.
Leadership and management
Every startup or business needs some leadership support since at onset not many new entrepreneurs posses the needed leadership skills to steer their ideas towards success. The Swiss Startup Factory offers support to startups to ensure they come up with new and actionable ideas that help them to have a strong leadership team. The way resources are managed is also an issue about the kind of leadership that exists for a startup, and these are some of the areas startups are taken through at the Swiss Startup Factory.
Access to financing
One of the primary goals of founding the Swiss Startup Factory was to avail finance to startups that have good ideas but little financial muscle to implement their ideas. The Swiss Startup Factory offers support that allows their startups to access financing from the pool of investors who are invited to choose ideas they believe would grow into successful businesses.
About Mike Baur
Mike Baur was born in Fribourg, Switzerland and he grew up in the same region. Since when he was in fourth grade, he dreamt about becoming a successful banking professional, a profession he pursued when he went to college. He joined the Swiss private banking industry and served for almost 20 years before he exited in 2014 to try his hand in entrepreneurship. His attempts at supporting startups materialized and now he is the happy founder of the Swiss Startup Factory.