Upstaging Competitors Lip by Lip: EOS’s Success Story

Within a short span of seven years, Evolution of Smooth (EOS lip balm) successfully established itself as one of the market leaders in the lip balm business. With up to 1 million of units being sold weekly, the company’s value has grown exponentially turning it into an entity worth over $200 million. However, upstaging established brands in the industry and creating a popular brand did not come easy. It is a result of strategic market analysis, planning, and product designing and suave marketing. In addition, the founders of the company relied on their professional experience and deep commitment.

One of the strategic moves taken by at the onset of founding the company is carrying out a market research and analysis. The founders, Sanjiv Mehra, Jonathan Teller and Craig Dubitsky noticed that the existing brands of lip balm, sold in tubes, lacked an important component of conventional product creation: fun. The existing products made lip balm application a task rather than a fun activity that appealed to the five human senses. They therefore set out to develop a product that would transform the process. They radically changed the container: from a dull and mundane tube to a spherical orb. And once they established a constant stream of customers, they opted to manufacture their own products.

The founders, noting their size and relatively small brand awareness opt for a blue ocean strategy marked by creating demand rather than competing for the existing one. They therefore developed their lip balms using organic materials; a new idea in the industry. They created demand for organically made lip balms and beat their competitors by fairly pricing their products at $3 per unit on Wal-Mart and Target stores. However, their marketing mix extends beyond branding and fair pricing; the company took advantage of the e-commerce platform presented by social media to market to the millennial. Their conviction that millennials are fashion conscious and had developed a product that meet their demands has been vindicated.

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Samuel Strauch Is A Scholar And A Distinguished Real Estate Entrepreneur In Miami Beach

It is practically almost impossible to strike a balance between work life and purposeful living, but this is precisely what Samuel Strauch, a burgeoning scholar, philosopher, and real estate magnate from Miami Beach, Florida has succeeded in achieving.

A man who is zealous about business engagements and an active investor in the housing business, Samuel Strauch believes in finding a purpose in which a person can live for in this life. That is why, apart from spearheading the development of luxurious residential properties in Florida, he also takes time off to read, research, and write extensively on profound issues of life. Throughout his working partnerships with different clients and other businesses, he has demonstrated the unique ability to obtain consistent positive results.

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In Miami Beach, Samuel Strauch is a distinguished personality who enjoys the recognition of a broad segment of the society. His endeavors to instill positive impact in the community through the intellectual pursuit of the science of happiness and positive psychology have endeared him to many prominent scholars, investors, and ordinary people. He refers to himself as “an amateur but eager student” of cognitive attributes humans have towards the attainment of joy. He explores the subject through the flow of consciousness theories. Apart from his scholarly involvements, Samuel Strauch has a passionate belief that society urgently requires every individual to collaborate in advancing human development and growth. He publicly speaks about his ideas, and he understands that all people are multi-dimensional creatures with several aspects to their lives. He strongly advocates for the need to be open instead of encapsulating ourselves professionally, and at own individual levels.

In matters of investments, particularly in real estate where he has had a long and dignified career, Samuel Strauch’s DNA seems to be flowing with clear perceptions of the industry’s fundamentals. He defines his success regarding the advances his staff members, clients, and other investors achieve. He is a forward-thinking investor whose high degree of excellence and transparent execution of business transactions has contributed to the stellar reputation he enjoys.

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Traveling To Glacier National Park

Backpacking Through Glacier National Park

The U.S. National Park service has in its lineup of ecological treasures a haven for hikers and backpackers in the Clark, Lewis, and Livingston Mountain Ranges. A diverse ecological experience awaits you on this backpacking journey through the northern Montana and southern British Columbia Rockies. Wild Ark’s mission is to help travelers enjoy parts of the world which require protection. A trip through the northern Rockies is an opportunity to see for yourself what could be lost if the National Park Program in the U.S. is threatened.

The rules of the park are a simple and easy guide to how best to backpack through any ecosystem without disturbing or disrupting natural processes along the way. As a beginner, the National Park Service and Wild Ark can provide a gateway to other travel destinations in the personal route every nature lover must take to become a conservationist.

Wildlife and beautiful forestry surrounds the trails and back-country campsites in the park, enriching the experience of the Northern American wilderness.

Glacier National Park is home to several lakes and rivers that are clear and filled with wildlife of their own. Your hiking experience would involve some of the most unique landscapes and trails available to amateur hikers in the North American continent. Some of the most experienced hikers can find these trails to be a challenge, but the reward is substantial. The sound of birds and wind passing through the trees is all a hiker would hear in the back-country of the park where there is little disruption from a fully integrated experience with nature.

An average day would begin with cool morning air, breakfast, and breaking down camp. Maps are vitally important to determining the route which one will take through the back-country. Planning your route before arrival is necessary so that in the early morning of each day your path to the next campsite is laid out before you. Once you can start your hike you will find along the way sun-drenched hills and pieces of paradise. If (with the help of Wild Ark) your route has been planned well, you will close in on the next camp site as the day ends.

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Brad Reifler Consultant and Speaker in World of Finance

In 2009, Brad Reifler became the founder and CEO of Forefront Advisory and Forefront Capital Management. As an adviser, he offers his 30 years of expert advice to commodity and forex traders.

Forefront Capital Management/Forefront Advisory is located in New York, New York. Forefront Capital and its subsidiaries offer asset managers consulting and investment advice in banking, capital markets and alternative investments.

The company’s asset management products offers investment products in niche markets that offer high yields, lower risks, unrelated to the markets. Their main goal is to make investments for their clients that offer low volatility, with a respectable return. Learn more about Brad Reifler:

Bloomberg revealed that Brad Reifler founded his first company, Reifler Trading Corporation in 1982. The company niche market was in global derivatives. Then in 2000 the company was bought out by Refco.

Brad Reifler, while still head of Reifler Trading Corporation, he formed yet another company, Pali Capital in 1995. During the 13 years that he ran the company’s he was able to increase profits to $200 million. His company had offices in the US, UK and Australia.

During his teen years he began investing his money in the financial markets, so it is not surprising that he went into the financial field after graduating from college. Today, Brad Reifler is a much sought out consultant and speaker in the world of finance.

Brad Reifler graduated from Bowdoin College with a degree in Economics and Political Science.

Practicing the Art of the Hire: Julie Zuckerberg’s Unique Style

Getting inside the minds of the executive and understanding the needs of their employees is the best way to describe Julie Zuckerberg’s unique and innovative ways to recruit the best employees. Zuckerberg is uniquely qualified to practice the art of the hire with her background in philosophy at the City University of New York-Brooklyn College. Her law school experience also has equipped her to understand the human mind and anticipate workplace issues.


It was Zuckerberg’s first job at Hudson after she graduated from the New York Law School that was the catalyst for her unique style of hiring the best talent available. She performed many evaluations and was responsible for recruiting employees at various levels from talent pools. She became a key contact for many employees because of her insightful and timely advice. Zuckerberg utilized her experiences and informational resources to help Hudson remain compliant with government regulations and rules.


By 2007, Zuckerberg had perfected her style of recruiting talent for Hudson and was ready for a bigger role. Her unique style caught the eyes of the President of Citi because of her talent for attracting the best talent for Hudson. Zuckerberg’s role increased with Citi. She left Hudson on good terms providing them with the means to move forward. Her new role with Citi as Vice President and Executive Recruiter allowed her to put into practice her unique recruiting style with surprisingly good results.


In her role as Executive Recruiter Zuckerberg was able to help Citi attract and retain executive talent to fill critical roles within the company. Although her recruiting role was very challenging and rewarding, Zuckerberg knew that she could do better and jumped at the chance to work for New York Life Insurance Company in 2013. It was her position as Corporate Vice President and Recruiting Lead that provided her opportunities to expand her process and incorporate some of her ideas for recruiting candidates. She knew that her recruiting methods of getting into the minds of both the employers and the employees were proving to be the best ways to attract and retain employees. This worked for both internal and external hires.


Zuckerberg enjoyed the challenges of incorporating her methods to the full recruiting life cycle and seeing the results of her recruiting methods. Her recruitment strategies and talent identification processes attracted the notice of Deutsche Bank. Word of her successes with recruiting the best talent available made their way around the boardroom at the Deutsche Bank. The President and other members of the board decided to invite her to take on the same role at their bank.


Deutsche Bank had the resources that Julie Zuckerberg needed to continue to grow her career. She understood that the bank offered an excellent employment package, so in April 2014 Zuckerberg accepted the invitation to become the Vice President, Executive Recruiter and Talent Acquisition Head at Deutsche Bank. This new position has allowed Zuckerberg to continue to practice the art of the hire and successfully teach the new generation this method.

Helping Maryland Improve Higher Education

Bruce Levenson, the former co-owner of the Atlanta Hawks, has decided to jump into participating in non-profit funding. Levenson helped to start funding for the “Do Good Institute,” an education based organization at University of Maryland.

What is the Do Good Institute?

This program is aimed at helping University of Maryland students who are at an undergraduate level understand the non-profit world. It allows students to become an active member in non-profits and volunteerism. See,

Levenson’s hope is that access to this information will open the door to an increased number of non-profit business in the future, and create a highly competitive drive between non-profits and private based businesses.

He believes that if the non-profit sector, and the private sector compete, businesses and consumers will benefit from competitive pricing.

Levenson offered $75 million in initiatives, and the state of Maryland added an additional $20 million in funding.

Access to the program will be provided through a number of classes geared toward business ownership, philanthropy, and business management. This will ensure that the program is accessible to people who will be entering the non-profit and private business industry.

Goals of the Do Good Institute

The Do Good Institute has two main missions. The first is to help inform students in a way that gives them enough success to give back to the institute. The second is to train a new, larger generation of non-profit leaders.

In the near future, Levenson hopes to expand this program to other campuses, and other colleges.

Who is Bruce Levenson?

Bruce Levenson is the former co-owner of the Atlanta Hawks Basketball and Entertainment. This company was sold in 2014 according to Since then, Levenson has has spent his time working with various companies to increase their presence. He is also one of the founders of major publication in UCG.   He has also focused a great deal of his time in helping college student’s break into the business world.

Squaw Valley Statement

The Placer County Dept. of Environmental Health has reported that there were traces of E. coli and coliform bacteria found in the water at the Squaw Valley Resort. The Placer County Environmental Health had been working alongside Squaw Valley regarding the contamination. The Upper Mountain area of the resort was the only area that had contaminated water wells. The health department agreed to allow Squaw Valley Resort to open that area to its patrons for skiing, as long as they comply to protect the public’s health and shut down facilities that have the contaminated water.


Squaw Valley Resort’s water wells have been consistently treated and show great signs of improvement. Three out of four wells located in the Upper Mountain of the resort show low levels of the coliform bacteria, and absolutely no signs of E. coli. All of the restaurants will remain closed to the public until the contamination is fully eradicated. Skiers and other visitors are advised not to drink the water, but they can still use the famed resort to ski or snowboard. Guests will be accommodated with free bottled water for drinking.


The initial cause of this unfortunate incident developed after an unusually heavy rain storm. Several water systems located in Placer County have been affected by cross-contamination. Their upgraded water system that was installed over the summer failed and led to an inundation. Placer County Dept. of Environmental Health and the Squaw Valley Public Service District were contacted immediately following the incident. There were no reports of ill-health because the tainted water was not available to the public at any point.

When The Market Turns, Passive Investing Will Cost You

Warren Buffet made a bet that he can beat the return on investments of a group of hedgefund managers with a simple investment in a passive S&P 500 fund. The stakes are high: a one million dollar charitable donation hangs in the balance. Buffet is poised to win his bet, and his theory is generally sound.

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However, Chairman of Capital Group Tim Armour warns that relying on passive investments isn’t always the best way to increase your retirement savings. Index funds expose investors to all of the turn downs and instability of the market. An ability to outperform a bad market is the most important point in favor of actively managed funds. You can identify an exceptional fund manager by looking for a fund where the manager invests a substantial amount of his own money right along side his investors.

Tim Armour was elected chairman of Capital Group in July of 2015. His election was part of a long standing leadership strategy put in place when former chairman Jim Rothenberg passed away. At the time of his election Armour had thirty two years of investment experience, all with Capital Group. He was previously the chairman of Capital Group’s management committee and Capital Research and Management Company.

Tim Armour graduated from Middlebury with a bachelors degree in economics. He began his career at Capital Group as a participant in the associates program. He went on to become an equity investment analyst at Capitol where he covered global telecommunications and US service companies.

Healthcare At InnovaCare Meets Patients Needs and Expectations!

When you look for good health care, you look for the best, and InnovaCare is Number 1 in Provider Networks, Medicare Advantage, and Medicaid Programs. Their mission is to consistently provide excellent care and constantly manage and improve their services at InnovaCare.

InnovaCare’s leadership is headed by Dr. Richard Shinto.

Dr. Shinto is currently the President and Chief Executive Officer of InnovaCare. His prior 20 years of experience in the management field of healthcare include such positions as President and CEO of Aveta Inc. Also served as CMO, Chief Medical Officer of NAMM California, COO, Chief Operating Officer and CMO for Medical Pathways Management Company, after serving as Corporate VP of Medical Management for MedPartners from 1996 to 1997. Learn more about Rick on XRepublic.

Dr. Shinto is no stranger to clinical medicine. He has authored many articles in the healthcare and clinical field, and always with insight into improving and managing healthcare.

Penelope Kokkinides serves as the Chief Administrative Officer at InnovaCare

Kokkinides had previously served as COO of InnovaCare, but had left and returned to take a position as CAO, which she and Dr. Shinto, together have excelled the healthcare at InnovaCare to reach new acceptance heights in the area of patient care and praise for improving efficiencies at the facility.

InnovaCare Announces Alternative Payment Models (APMs)

The introduction of participation in the CMS APMs ensures patients of their continued exceptional care and this results in taxpayer money being spent more wisely to improve patient care and their health.


Rick Shinto, a pioneer in the concept of medical provider networks was the recipient of the Access of Caring Award presented to him at the Western University of Health Sciences’ annual “A Tribute to Caring” gala affair. The award presented was recognition for the difference he has made in advancing access to better healthcare for the underserved recipients.

The gala was held at the Disneyland Hotel in Anaheim, CA, and more than 550 guests attended this event. The event also raised money for student scholarships. The students who were recipients of the scholarships were thrilled to attend and stated, “It helps build our confidence when someone else has faith in you. It helps push you to be a better student. Read more about Rick Shinto on BusinessWire.Com

Vision & Values of InnovaCare

Number One on the list of values at this facility is “Patients Come First, and Quality Medical Care is the End Goal.” Everyone working at this facility works toward the goals and values of InnovaCare.

Mikhail Blagosklonny – A Jack of All Trades

Mikhail Blagosklonny is a Jack of all trades. He is a qualified physician, scientist and professor of medicine and oncology. He did an M.D. in Internal Medicine and PhD in Experimental Medicine from the First Pavlov State Medical University of St Petersburg. He was appointed to the position of Associate Professor of Medicine at New York Medical College at Valhalla in New York back in the year 2002.

Soon after this appointment, he got another appointment as Senior Scientist at the Ordway Research Institute in Albany, New York. He worked in this capacity till 2009 when he got another cherished appointment. He was appointed as Professor of Oncology at the Roswell Park Cancer Institute where he is working to date. Mikhail Blagosklonny is also a dedicated believer in showcasing of new scientific findings. He is a current Editor-in Chief at Oncortarget. Read more about Mikhail at

He is also a member of the Cell Death and Differentiation editorial board in the same journal. He is also an Associate Editor of Cancer Biology and Therapy at Oncotarget. He is the founding Editor and Editor-in Chief of the journal Cell Cycle. Indeed he is a custodian of new biomedical findings. Mikhail is not only an editor but has written academic papers himself. He has written more than 270 papers with more than 25,000 citations. This has merited him an h-index of 83.

He has done a lot of studies in Biogerontology i.e. the study of mechanisms of aging. He is a proponent of TOR signalling in aging and cancer progression. He is a strong advocate of Rapamycin, a popular cancer drug, use as an anti-aging agent. It is clear from the foregoing that Mikhail Blagosklonny is a lover of science and medicine.

He has extended his passion into his career with various high-profile appointments. He also edits papers at Cell Cycle and Oncortarget. He continues to serve the biomedical community in his capacity as Professor of Oncology at the Roswell Park Cancer Institute. View Mikhail’s profile on Google Scholar